A Smarter Choices approach to developing Public Bike Schemes

Abstract

This brief paper looks at using Smarter Choices techniques that have been developed to understand how to influence travel behaviour to help design, implement and subsequently operate a PBS. By developing the scheme in the context of a wider Smarter Choices strategy it is considered that there is a higher probability that an effective and sustainable scheme can be designed. The presentation provides a brief description of PBS projects developed to date, including case studies of a number of different types of scheme in operation in Europe, before looking at the steps necessary to design an effective scheme. The steps identified are linked to a behaviour change model to show how this can help contribute to the changes in travel behaviour that are required for a PBS to be successful.